---
title: PowerUp Video Series
---

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![PowerUp_logo-vF](https://form.balfour.com/hubfs/Marketing/Power%20Up/PowerUp_logo-vF.png "PowerUp_logo-vF")

**PowerUp by Balfour **is the popular follow up to Balfour's [Jumpstart Academy](https://form.balfour.com/21jumpstartfestival) series. PowerUp sessions bring relevant journalism and training to yearbook staffs everywhere. Videos are available for instant replay below.

Down to the Details | *Judi Coolidge  
*

Yearbooks should last forever, so make sure yours has all the elements of a strong, lasting publication. From better captions to an index, learn how to refine the necessary and essential areas of a yearbook.

Grand Theft Yearbook | *John Horvath*

Nothing's original. Learn the smartest practices for your classroom and yearbook by stealing, ahem, borrowing from the best.

F/Stops & Shutter Speeds | *Mark Murray  
*

Power your digital camera and discover the technical details regarding your camera. ATPI’s Mark Murray talks camera handling, ISOs, white balance, shutter speeds and apertures.

Theme & Coverage | *Velisa Jewett*

Let’s see how three schools carried the theme throughout the book and provided smart coverage of their schools. Let’s be inspired by the theme and coverage possibilities.

Scope & Sequence | *Katie Moreno**  
*

Not sure where to begin? Let's walk through what to cover, when to teach it, and yearbook production flow.

Get it Together | *Velisa Jewett  
*

Make your year go smoothly with organization. Claudia Taylor Johnson’s Velisa Jewett shares how she organizes her classroom to assist staffers with photography, interviewing, and managing deadlines.

What's Trending | *Kel Lemons*

Kel Lemons will share magazine trends that should inspire 2021 yearbooks.

Establishing Routines | *Judi Coolidge*

Make it easy on yourself. Establish routines to help your staff meet deadlines and provide consistency in the yearbook. Veteran adviser Judi Coolidge walks through staff manuals, checklists, production schedules and time management.

Photo Basics | *Velisa Jewett  
*

Photography basics—in an easy-to-understand format—so your new photographers have a good foundation to begin the year,

Phantastic Photoshop Pheatures | *Scott Smith  
*

Join USC’s Scott Smith as he demonstrates how to make Photoshop sing with easy cutouts, sky replacement and resolution enhancement so good it seems like TV show fakery.

*  
*

Cool. Quality. Coverage. | *Kristi Rathbun   
*

Covering the details of this year at your school can be fresh and fun with just a few tools. Learn how to activate your “coverage antennae” to find ideas ranging from pop culture documentation to personality capturing.

Got You Covered | *Kel Lemons*

Welcome to the weirdest year ever! While this year might be weird, the yearbook doesn't have to be. Leave this session with more than 70 great coverage ideas to fill your pages.

What’s Next? | *Jamie Ray*

If you’re a spring delivery yearbook, it’s now off your plate! Take advantage of the time left to do the three T’s: Treat yourself, tackle things you never had time for, and train for next year.

Minding their Manners | *Julien Bouquet*

How to get your staff to lead, respect and represent their program. Join Rocky Heights Middle School’s Julien Bouquet as he talks recruiting, selecting your staff, and setting behavior expectations when representing the yearbook and school.

Sports Photography | *Mark Murray*

Take your sports photography to the next level. Join ATPI’s Mark Murray as he talks equipment choices, sports coverage ideas and tips for sports photos.

How to put the 'YEA' in YEArbook! | *Katie Moreno*

Ten ways to make yearbook fun for the entire staff—even during deadline!

Headlines Made Easy. | *Kristi Rathbun*

Headline packaging doesn't have to be daunting. We'll practice writing headlines with an simple, strategic formulas and we'll take a look at some stellar samples too.

*  
*Get Organized, Get it Done | *Samantha Jo Berry*

A little organization goes a long way. We'll talk spread planning, assigning responsibilities and meeting those pesky deadlines.

Blend, Baby, Blend!! | *Judi Coolidge*

Discover the best ways to present coverage that’s authentic and makes deadines easier.

Designing with Type | *Scott Smith*

Fonts matter. University of Southern California’s Scott Smith will showcase how to effectively use typography.

Team Tech Toolkit | *Brynda Everman*

Brynda shares her favorite apps for staff communication and organization. These free tools can help your staff feel connected, even at a distance

Election Coverage | *Kel Lemons*

Kel talks politics and share photo, content and spread ideas for election coverage.

Photo Spreads in a Pandemic | *Annie Green*

Annie Green inspire us to create innovative content during a pandemic.

Be a Superhero Storyteller | *Kristi Rathbun*

This is the year for powerful stories. For today’s session, Rock Canyon High School adviser Kristi Rathbun shares innovative ways to cover your school.

Chronological Yearbook Tips | *David Miller*

Learn tips for training your staff to think chronologically!

Design Inspiration | *Bruce Watterson*

Bruce Watterson empowers us to embrace change and take risks in yearbook design.

That Sounds like a Plan! | *Danielle Bell*

Foster High School’s Danielle Bell will share simple ways to meet deadlines, stay organized and keep it together.

Basic Yearbook Page Design | *Katie Moreno*

Katie Moreno will teach basic yearbook design by telling the story of King Pica.

Get it Write | *Judi Coolidg*e

Bring the yearbook to life with storytelling copy, chunky quotes, clever headlines and substantial captions. Learn how to teach writing and train staffers to create yearbook content with words that matter.

The Power of Light | *Mark Murray  
*

Light is the basis for all photographs. Teach students how to see light in a new and unique way to improve their photography.

Improving Publication Photography  
| *Mark Murray  
*

Take your staff’s photography to the next level with ATPI’s Mark Murray. He’ll share tips and techniques for getting everyone on the staff to think about good photography.

Find Your Voice | *Judi Coolidg*e

Stop writing generic theme copy. Theme guru Judi Coolidge gets real about what works and what doesn't. She’ll talk authentic and specific copy that lets your theme's personality shine.

Puzzle Pieces | *Katie Moreno  
*

Tired of the same four templates? Multiple your layout opportunities by embracing modular design and interchangeable modules. The Organized Adviser’s Katie Moreno shares her layout generator strategies and adds theme elements to transform every spread into a stellar design.

We've Got it Covered | *Velisa Jewett  
*

Claudia Taylor Johnson’s Velisa Jewett shares cool designs and coverage ideas from 2022 yearbooks.

Your Book's Voice | *John Horvath  
*

There’s more to theme than finding your look. You need to establish your book’s voice. Hill Country Christian School’s John Horvath talks about developing your book's identity and letting it drive all decisions—theme, ladder, copy, fonts and design. Watch to see how it revolutionized how his staff did yearbook.

LOOK At It This Way | *Kel Lemons**  
*

Let’s look at theme with a fresh perspective. Balfour’s Kel Lemons suggests new places to find ideas, bold new phrasing and taking your look to the next level. If you’re stuck for a theme idea, this is the place to start! 

Choose Your Own Adventure | *Scott Smith**  
*

Learn the rules of thumb and terminology to select the best typefaces and color schemes for your book. Join USC’s Scott Smith as he also shares artistic techniques, including type as art, duotone photo effects and gradient mapping.

Social Media | *Kristi Rathbun*

Your audience is on social media. Are you? Join Rock Canyon High School’s Kristi Rathbun for an introductory guide to adding social media platforms for your student media publications.

Total Theme Immersion | *Judi Coolidge*

It's not just for theme pages. We should see your theme everywhere in the book, visually, verbally and conceptually.

Mods for Dayz | *Annie Green*

Find visual inspiration with modular design, We'll showcase great examples of how to present information in new ways.

Middle School Showstoppers | *Candice Thomas*

Showstoppers aren’t just for high school publications. Wow your audience with stunning designs that any middle school staff can create.

Marketing Magic | *Samantha Jo Berry  
*

We'll talk new strategies for increasing sales through branded marketing and showcasing process rather than just product.

Theme Questions | *Kel Lemons*

Join us in this deep-dive session into the questions that bright your yearbook theme to life.

Write Copy Your Student Body Will Love  
| *Katie Moreno*

Learn how to grab students' attention with punny headlines, detailed subhead, alterntive story formats and captions that are actually interesting.

How to Write Great Theme Copy | *Judi Coolidge*

Theme Queen Judi Coolidge will entice us to write powerful and relevant theme copy.

Publishing Photography | *Mark Murry*

Educating staffs on how to improve publication photograph.

Theme & Beyond | *Bruce Watterson*

Look at how exceptional yearbooks carry out the theme throughout the pages.

Getting Goods | *Annie Green*

How to conduct an interview that results in great information.

Design Trends | *Gary Lundgren*

Let's dig into the cooolest and most fascinating design trends happening in the yearbook world.

Marketing Motivation | *Amanda Reynolds*

"Marketing Mandy" takes us through great ideas for creative marketing to get the yearbook word out!

Searching for Innovation | *Ana Rosenthal*

How do we make this year’s yearbook different than previous years?

Details Make a Difference | *Velisa Jewett*

Velisa breaks down all the essential reader services that rarely get enough attention. Your group photos will never be the same.

Marketing & Social Media | *Samantha Berry*

Samantha Berry shares the marketing strategies that skyrocketed her yearbook sales.

Theme Questions | *Liz Bardin*

Liz Bardin will talk yearbook covers and share theme ideas, including pandemic ones.

Find Your Voice | *Judi Coolidge*

Stop writing generic theme copy. Let’s get real about what works and what doesn’t. We’ll talk authentic and specific copy that lets your theme’s personality shine.

Covering the BIG Things | *Bradley Wilson*

At the end of the day, the BIG things happening around us are all about people. Tell the stories by localizing them to the people on your campus.

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